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Edelman Public Relations Worldwide, Chicago/New York, formed a new media unit. Based in its New York office, the firm will focus on serving the growing number of new media companies there, which have led some… Continued

The Canadian Public Relations Society (CPRS), Ottawa, is developing a new service for those seeking to hire PR professionals, or those seeking new jobs. The service, the CPRS Career File, will be an "electronic placement… Continued

Tunheim Santrizos Co., a Minneapolis PR firm, promoted Jerilyn Miller to director of media, from account supervisor. (Tunheim, 612/851-1600)

For a company that’s just using PR as a means to get a message out, the message had better be good. It should be clear, easy to understand, but most of all, it must say… Continued

Given the fact that many in the media are skeptical of business, companies and industry groups should expect that their actions on public policy matters will be scrutinized. If the businesses are perceived to be… Continued

The Rowland Co., New York, hired Dave Jarzyna as a vice president in its Minneapolis office. He was marketing director at WCCO Radio, Minneapolis. (Rowland, 612/221-0700)

Oct. 27-30: Direct Marketing Ass’n, "Annual Conference/Expo," New Orleans, 212/768-7277. Oct. 27-Nov. 1: Columbia U., "Building/Managing Brand Equity," New York, 800/692-3932. Oct. 28-30: Int’l Quality & Productivity Center, "Planning/Managing Internal Web Sites," Toronto, 800/303-9160. Oct.… Continued

No one disagrees that business has a legitimate role in public policy matters. But at times, it appears to play this role in a heavy-handed or surreptitious manner. Witness last summer’s picketing of the U.S.… Continued

Ina McGuinness joined Edelman Public Relations Worldwide, Chicago/New York, as vice president/director of investor relations for Edelman’s Mountain View and San Francisco, Calif., offices. She was a vice president at investor relations firm Pondel Parsons… Continued

On page 4 of our Sept. 30 issue, the price of John Budd’s study on corporate governance should have been listed as $50.