The Public Relations Society of America (PRSA) will host a research forum during the annua conference in St. Louis next month. Organized by PRSA's Research Committee, the three-hour session will feature top PR executives engaged in role-playing in a real-life corporate scenario. The executives will draft research plans to develop strategies to address the problems and opportunities suggested by the fictitious scenario.
The event is co-sponsored by the corporate section of PRSA and the Counselors Academy of PRSA. (PRSA, 212/995-2230)