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Marketers may want to promote better sleep environments for their hospital patients, if recent survey findings are any indication. According to a recent survey of 1,000 adults by Bruskin/Goldring Research for the Better Sleep Council,… Continued

Marketers on the lookout for male patients shouldn’t expect to find them in the their hospital or doctor’s office. A third of the nation’s males nearly 31 million haven’t been in for an exam or… Continued

Looking for a Speaking Gig? Standpoint Inc., a New York-based speaker placement company, is looking for healthcare speakers from strategic consulting firms to present informed positions about various issues including: managed care, disease management, capitation,… Continued

When marketing executives at the Delor Group, a strategic marketing and design firm in Louisville, Ky., needed an ad to launch a new Diabetes drug, it had to appeal to both patients and healthcare providers.… Continued

Coke. Advil. Listerine. Kleenex. Each of these products has been around for a number of years, and has a high level of consumer recognition and trust. But how do the people who market these brands… Continued

Almost all celebrities have favorite healthcare charities. But approaching them to do a PSA may be difficult. Agents suggest researching celebrities to find their particular interests beforehand to find out for which charities they would… Continued

A well-known saying in public relations is that PR execs do not retire or fade away – they become consultants. We all know friends and associates who move into the world of consulting when retirement… Continued

AGENCY Kathleen Buczko, former director of public relations for Epson America Inc., Torrance, Calif., joins Base One Markting, Torrance, Calif., as VP and general manager. (Base One, 213/462-0900) Ogilvy Adams & Rinehart, New York, has… Continued

Clifford Leaves New York Daily New for PR Post in Manhattan Tim Clifford, former Washington, D.C., bureau chief for the New York Daily News, has left the print news business to join the Manhattan PR… Continued

As summer vacation draws to a close, it’s goodbye Mom and Dad and off to school for many incoming college freshmen, and the transition from bedroom to dorm room can be a rocky one. But… Continued