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As quality-of-life issues become more prevalent in the workforce, one marcom company is looking at holidays in 1997 in a new way: Stamford, Conn.-based Marquardt & Roche is allowing its employees to select what 11… Continued

Boston’s Cone Communications is increasing its cause-related marketing practice by appointing a senior director, Mark Feldman, and an account manager, Risa Sherman. The team was created to help Cone expand its expertise and capabilities as… Continued

Gavin Anderson & Company, the U.S. subsidiary of corporate and financial comunications consulting firm Gavin Anderson & Company Worldwide Inc., recently acquired McDonough & Associates. Both firms are based in New York City. As part… Continued

On Jan. 7, The Bohle Company, a technology PR firm headquartered in Los Angeles, opened a satellite office in San Francisco. The new business, at 545 Sansom St., Suite 800, will work with clients in… Continued

After a prolonged absence from the kids’ toy market, Meccano, Inc., makers of Erector Set construction toys, had a public relations task with an unusual urgency. The Paris-based company had been absent from the U.S… Continued

In the ongoing war between PR and the press lie the everyday battles that set media relations efforts back a notch. Take, for example, the case of Associated Press radio news reporter Margie Szaroleta, who… Continued

IF YOU CAN’T decide what kind of graphics to put on your Web site, let your target audience make up your mind for you. After nine years in the PR and marketing business, that’s just… Continued

EDITOR’S NOTE: Anyone with any media insight knows that the Associated Press is the source for a lot of the daily news Americans read, but it’s likely some PR execs and communicators forget that AP… Continued

While employers have moved four out of five workers into HMOs or PPOs, many still do not provide the preventive services that are the hallmark of managed care. One employer in five does not cover… Continued

Worried by the increasing substitution of wholesome mother’s milk with risky infant food formula, health activists met in Bangkok, Thailand, last month to find ways to better promote the natural way of baby feeding. The… Continued