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This is the first of a two-part series. Next week, we’ll look at how the campaign shifted from the promotional stage to one of crisis communications. The toy may have been an overnight sensation, but… Continued

March 18-21: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Boston, 617/552-4545. March 18: NJ/IABC, "Balancing Work and Life," Morristown, N.J., 201/267-4328. March 19: Dayton/Miami Chapter PRSA, "When the News Media Make… Continued

Did Texaco Learn From Crisis? Texaco officials are planning on reviewing their strategy for change and broadening workforce diversity during a one-hour panel discussion at the International Strategic Leadership Conference, sponsored by the Strategic Leadership… Continued

Several big-name PR firms are altering the terrain of the global market with some recent acquisitions: Edelman Public Relations, New York, acquired its 10-person, 15-client Taiwan affiliate, Profiles Corporate Communications Consultants, for less than $1… Continued

1 Norway Street, C-20 Monitor RadioBoston, Mass., 02115; Phone: 617/450-7001 Editor’s Note: You’re sure to find most Monitor Radio journalists refreshingly open to PR. Since they’re always producing and updating news distributed by public radio… Continued

While many of you may think of color as a secondary part of a PR campaign – to make your messages truly stand out you may want to bump color to the top of your… Continued

A new government panel is going to take yet another crack at clarifying the issue of whether women in their 40s should have regular mammograms. Last month, the National Cancer Advisory Board, a panel of… Continued

Reflex hammers, fetal heart stethoscopes and a steel replacement hipare some of the visual elements Mullen used in a bold campaign for Memorial Health Care, a medical center in Worcester, Mass. Hospital marketers hope the… Continued

A study released last week by the National Asian Women’s Health Organization (NAWHO) concluded that Asian-American women in California "are not getting sufficient reproductive healthcare." The study surveyed 674 Asian-American women in six California counties.… Continued

Fighting for its survival, Fallon Community Health Plan, in Springfield, Mass., is making a big marketing push into Boston, a market already crowded by well-entrenched health maintenance organizations. Fallon Community Health Plan, which has been… Continued