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PSAs targeting ear infections should be on the rise –as middle-ear infections among preschoolers have risen sharply in the 1990s, a report based on government surveys in 1995 and 1996 suggests. The surveys used interviews… Continued

While hospitals increased marketing spending slightly last year, the advertising portion of those budgets was slashed by 20 percent, according to a recent annual survey of hospital marketers. Results of the 1996 National Hospital Marketers… Continued

Stackig Advertising & PR, McLean, Va., opened an office in Malvern, Pa. Feb. 21. Heading the fledgling operation are account supervisors Nicole Vignec and Karen Higgins. The address is: 7 Great Valley Parkway, Second Floor,… Continued

The Public Relations Society of America’s Board of Directors recently approved the formation of a Multicultural Communications Section. Section members will meet May 2 and 3 at the Mid-Atlantic District conference in Wilmington, Del., to… Continued

On Feb. 22, U.S. News & World Report launched a news and feature service which allows broadcasters to record and report stories adapted from the weekly. The Internet service, RadioSpace, and the telephone service, NewsDirect,… Continued

Women Executives in Public Relations, New York, is accepting entries for the 1997 WEPR Awards for Social Responsibility. The annual award recognizes agencies, corporations and organizations’ cause-related campaigns. The deadline is March 12. Call 212/213-6900… Continued

New York media giant PR Newswire, a subsidiary of U.K.-based international and media information group United News & Media PLC, acquired last month Southwest Press Relations Wire. Terms of the acquisition weren’t disclosed. (PR Newswire,… Continued

Marcom house Scelba, Scelba, DeTitta & Wolfson, Montville, N.J., claimed an industry first by getting the syndicated Howard Stern radio show to run Ansell-America’s LifeStyles Condoms commercials through May. The 60-second spots, which began last… Continued

Boston-based Press Access, which provides editorial and analyst information for PR practitioners working in the high-tech field, is selling its International Computer Press Database for $1,195 for either a Windows or Macintosh environ- ment. The… Continued

Ogilvy & Mather, Los Angeles, dropped its less-than-two-year-old $30 million mobile services account with Pacific Bell, Los Angeles, because of a "conflict of interest" due to its Feb. 12 win of the $80 million GTE… Continued