PR isn’t the same in all pockets of the world and since the Soviet Union dissolved in 1991, the PR that’s cropped up in Russia is light years away from what’s happening in the United… Continued
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Exploring Ways To Improve Bottom Line
June 16th, 1997 by PRNEWSCorporate managers understand numbers. They judge the success of business operations, including public relations, in terms of hard numbers. Therefore it should come as no surprise that PR pros who can validate their efforts by… Continued
Resources to Help You Deal with Spamming
June 16th, 1997 by PRNEWShttp://www.ftc.gov/os/9703/privacy.htm – Outlines the scope of information the Federal Trade Commission, which was accepting public comments until April 15, 1997, is covering in its analysis of consumer information privacy issues; http://www.imc.org – The Internet Mail… Continued
PRSA Honors Silver Anvil Award Winners; Edelman Tops List
June 16th, 1997 by PRNEWSOn June 5, the Public Relations Society of America held an awards gala to recognize outstanding PR in 1996, with Edelman PR claiming the top honor for its crisis communications efforts on behalf of Odwalla… Continued
One-Stop Travel Planning a Journey into Quality PR
June 16th, 1997 by PRNEWSWhen Sabre Interactive/ Worldview System’s Travelocity hit the World Wide Web, the concept of booking travel/vacation arrangements online was as foreign to many travel editors and consumers as booking a vacation to the moon. Houston’s… Continued
Spamming: Will PR Specialists Lead the Way in Helping Set Things Straight?
June 16th, 1997 by PRNEWSWhen Steven Blinn, a principal at the New York-based PR agency Steven Blinn & Associates, received on June 4 unsolicited e-mail from E-Wire, an environmental news service, he saw it as more than the mistake… Continued
PR & Marketing Calendar
June 16th, 1997 by PRNEWSJune 23: PRSA, "1997 National Environmental Conference," Washington, D.C., 212/460-1480. June 23-24: Public Affairs Council, "Public Affairs Training Seminar," Annapolis, Md., 202/872-1790. June 25: Public Affairs Council, "Issues Management Workshop," Annapolis, Md., 202/872-1790. June 26:… Continued
New/Industry Wrap-Up
June 16th, 1997 by PRNEWSTechnology Tools Business Wire Launches New Feature Business Wire, http://www.businesswire.com, now provides financial and textual information from Market Guide on its home page. The new feature, "Company’s Snapshot Reports," offers free business summary, ratios and… Continued
Will Kotex.com Cramp Kimberly-Clark’s Style?
June 16th, 1997 by PRNEWSAs branding goes today, Dallas-based Kimberly-Clark Corp.’s likely to be lauded by Web entrepreneurs as well as some PR folks for its new site, http://www.kotex.com, which launched last week. Still, we’re a little stymied as… Continued