One-Stop Travel Planning a Journey into Quality PR

When Sabre Interactive/ Worldview System's Travelocity hit the World Wide Web, the concept of booking travel/vacation arrangements online was as foreign to many travel editors and consumers as booking a vacation to the moon. Houston's Vollmer Public Relations' branding expertise would be put to the test when it was retained in late 1995 to support Travelocity's 1996 launch by trumpeting it to traditional and online media as one of the world's largest and most comprehensive travel planning sites on the Web.