In Russia, Specialists Charged with Teaching Worth of PR

PR isn't the same in all pockets of the world and since the Soviet Union dissolved in 1991, the PR that's cropped up in Russia is light years away from what's happening in the United States and other foreign countries. What PR execs and specialists working in Russia are learning is that before PR can gain a foothold there, a business communications infrastructure has to be in place and a lot of mentoring has to happen.