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When you consider all the disciplines and responsibilities under the PR umbrella, it’s easy to see how some forms of PR might take precedence over others. But if the here-and-now begs for a push for… Continued

The Public Affairs Group Inc. has released the preliminary results of its first-ever study about the best practices in online corporate communications. The survey results, which were reached after a research team looked at 310… Continued

July 21-22: InfoCom Group, "Media Relations 1997," Chicago, 800/959-1059. July 31: API, E&P, APME, FACS, "Editorial Issues on the Web," 212/675-4380. August 2-5: American Marketing Association, "Summer Marketing Educators," Chicago, 312/648-0536. August 14-15: American Association… Continued

Crisis Control Starbucks: So Far, The Way to Handle a Crisis Corporate heads who should be savvy enough to realize that public perception and prompt reaction to a crisis can be crisis antidotes might want… Continued

1 MSNBC Plaza Secaucus, N.J. 07094; Phone: 201/583-5000 Editor’s Note: On cable, MSNBC is one of the newest innovative concepts going because of the way these entrepreneurs have been able to mix TV and the… Continued

Larry Weber is chairman and CEO of Weber Public Relations Worldwide, a PR firm with offices in Cambridge, Mass., Palo Alto, Calif., New York, London and Hong Kong which was acquired last year by McCann-Erickson.… Continued

When you’re dealing with journalists on a daily basis, sometimes it can be a craps shoot when it comes to knowing whether or not they’re listening to you – whether your jazzy pitches, your technological… Continued

‘Human Touch’ ApproachWhen the Republican National Committee hired a PR firm several weeks ago to conduct a far-reaching grassroots campaign, it reinforced one of the easily forgotten tenets of PR: public affairs is not about… Continued

The Institute for Crisis Management’s ICM Web site new "Crisis Question of the Month" feature is a concept built around the unfortunate reality that there’s always a crisis out there. The first question, unveiled a… Continued

Old Social Obstacles Undermine Teen Moms’ New Chance New Chance, one of the nation’s most intensive and better-funded programs for teen moms, found that enrollees were no more likely to become self-sufficient than young mothers… Continued