Who: Foundation Health Systems, Inc. (Los Angeles) and Physician Health Services, Inc. (Shelton, Conn.) When: May 8, 1997 (announced); expected to become official end of year. Total Employees: 1,022-Physician Health Services (PHS); 15,000-Foundation Health Systems,… Continued
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Calendar
July 10th, 1997 by PRNEWSJuly 17-19: Understanding Managed Care (An Introduction For Managers New to Managed Care). American Association of Health Plans. Washington, D.C., 202/728-4040 September 10-13: Second Annual Educational Conference of Healthcare Strategy and Market Development. Desert Springs,… Continued
HMOs Revamping Marketing Strategy To Play By The New Medicaid Rules
July 10th, 1997 by PRNEWSThe days of winning over Medicaid recipients through overly aggressive direct marketing incentives are quickly coming to an end, as more and more state Medicaid agencies are stepping up efforts to "protect the healthcare interest"… Continued
The News Monitor
July 10th, 1997 by PRNEWSPartnership Healthcare Giants Team Up To Study Consumer Feedback to Physician Access To measure enrollee feedback and satisfaction, CalPERS, the second largest purchaser of healthcare in the nation and largest in California, and Health Net,… Continued
Fast Facts on Enrollment
July 10th, 1997 by PRNEWSDoes your state use a health benefits consultant/broker-based program to enroll Medicaid recipients into a managed care Medicaid plan? More than likely it does, according to the recent Medicaid Managed Care Enrollment Study, conducted by… Continued
Meeting Highlights Key Marketing Tips on Medicaid and Web Sites
July 10th, 1997 by PRNEWSCHICAGO – Useful marketing tips from the conference floor of "Strategies in a Dynamic Healthcare World," sponsored by The Alliance for Healthcare Strategy and Marketing held here last month, looks at Medicaid marketing strategy, building… Continued
Healthcare Info Company Conveys Corporate Identity With Mountains
July 10th, 1997 by PRNEWSWhen the marketers at PHAMIS Inc. (Public Health Automated Medical Information Systems) geared up to launch its corporate identity campaign last Fall, they went to the Himalayan mountains. PHAMIS and its agency, Phinney Bischoff Design… Continued
Going Above and Beyond The Call of Demographics
July 10th, 1997 by PRNEWS"Psychographics." It sounds like the doodles you made with Spiro-Graph kits when you were a kid. But it’s actually a proven scientific method for segmenting the population into distinct groups of personality types – and… Continued
Scorching Temperatures Trigger ‘Keep Cool’ Public Health Messages States Learn From Chicago’s Heat Massacre
July 10th, 1997 by PRNEWSFor many state health departments where heat descends upon its markets only in the summer months, educating the public on heat-related emergencies and risk factors requires highly orchestrated public education campaigns that county health departments… Continued
Federal Marketing Guidelines for Health Plans
July 10th, 1997 by PRNEWSThe following lists some of the key (and most recent) guidelines drafted by the Health Care Financing Administration (HCFA) Office of Managed Care for use by states that allow health plans to market to Medicaid… Continued