INDUSTRY NEWS

On the Radar Screen:

Mattel Doesn't Deliver PR Bust During Queries About Barbie

When news about Mattel making over Barbie recently made its way to the pages of The Wall Street Journal (months before the company planned on making its announcement about its new and hipper Barbie doll, Really Rad), the company met the media head on. Spokesperson Lisa McKendall estimated that several hundred media calls came into Mattel's PR office, and McKendall granted interviews to a long list of media outlets, including CNN, three TV stations in Los Angeles, "Good Morning America" and "Hard Copy."