A decade ago there were fewer than one billion social network users. Last month, that number was 5.2 billion. And their expectations and the number of platforms they use are rising. One expectation is that they can shop instantly from any piece of content. Hence, the rise of shoppable posts, blending e-commerce and content. PR has a large role to play in this trend.
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The Key Role of PR in the Tap-on-the-Platform-of-Your-Choice Era
February 4th, 2020 by Dr. Robert PassikoffEight Steps to Help Communicators Arrive at Actionable Insights
February 4th, 2020 by Mark WeinerPR pros recognize the advantages of data-informed communication: most subscribe to a platform and they have more data available to them than ever. Today the goal is actionable insights for better business decision-making. IPR Measurement Commission member Mark Weiner offers 8 ways to find those insights.
Advance Work Seen as Key in Crisis Communications and Choosing ROI Metrics
February 4th, 2020 by Seth ArensteinTo get prepared for PRNEWS’ Crisis and Measurement Summit in Miami later this month, we asked several of the scheduled speakers to provide crisis and measurement tips. Planning was one of the themes their answers had in common.
New PRSA Chair Envisions PR’s Broader Role, Advocates for MBA Over Comms Grad Degree
February 4th, 2020 by Seth ArensteinIn a far-ranging interview, new PRSA chair T. Garland Stansell discusses the need for PR pros to be courageous enough to accept and shape change, his goals for the 30,000-member organization and the challenges of communications measurement.
What Does Diversity & Inclusion Have to Do with Your Crisis Plan? Everything
February 4th, 2020 by Esther-Mireya TejedaOn first glance you might not think diversity and inclusion has anything to do with crisis communications. In fact, it has everything to do with it, argues Esther-Mireya Tejeda, SVP, head, corporate communications & PR at Entercom.
Spring Ahead on Social: Social Media Updates for Communicators to Watch
February 4th, 2020 by Sophie MaerowitzWith the start of the year, social media platforms released features that should help communicators with planning for these tools. In addition, Facebook offered users a tool that allows them to see and delete data other companies have collected based on interactions with those brands. It’s far from certain how many users will use the tool.
Three Areas of Excellence to Drive Your Content Daily
February 4th, 2020 by Ayaz Malik and Bob PearsonIn this final article of a two-part series, Ayaz Malik and Bob Pearson discuss three areas that you can use to bolster your published content everyday.
Strategies to Find the Right Metrics to Measure Your Company’s ROI
February 4th, 2020 by Seth ArensteinIn this 4th installment of a series on measurement from Intrado Digital Media, we examine why communicators measure and how to discover the best metrics to find ROI at your company.
Technology 2020: 5G, AI, Voice to Help PR Pros Deliver Better Experiences and Stories
January 7th, 2020 by PRNewsWith CES beginning today in Las Vegas, we take a look at technology and tech-related issues for PR pros as the year begins.
Western Union at 169: Cross-Functional Team Informs the World about its Payments Platform
January 7th, 2020 by PRNewsAt nearly 200 years old, Western Union is anything but a stuffy, conservative company, reluctant to change. In an interview with the company’s new communications chief, we discuss how Western Union is raising awareness of its new businesses.