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COVID-Related Ratings Decline Should Not Dim Enthusiasm for Podcasting

April 7th, 2020 by

There are far fewer commuters now. As a result, podcast listening is down. Still, podcasting is an explosive category, with 600,000+ shows offered and more coming online daily. Plenty of brands and organizations are making a foray into this communications tool.

Trevor Noah

‘The Daily Show’ with Dr. Fauci Garners Top Consumer Engagement on Facebook in March

April 7th, 2020 by

We asked our data partner Shareablee to provide information about the coronavirus-related posts that garnered the most consumer engagement on Facebook during March. The resulting list was full of interesting insights, including a post from “The Daily Show,” with guest Dr. Anthony Fauci, leading the pack.

COVID virus around the world

Old Ways Inform New Normal: Transparency is Key to Internal, External Comms and Media Relations

April 7th, 2020 by

PRNEWS and partner Yonder recently gathered a panel of senior communicators for a webinar about coronavirus and PR. With more than 1,500 attendees, the session produced more audience questions than we could handle. Here are some of the best questions, with answers from another panel of PR pros.

Consumer Engagement on Social for Nonprofits Rises 4% for 2020; PETA Dominates Field

March 1st, 2020 by

Our regular look at data features exclusive figures from Shareablee about the most-active nonprofits for the first months of 2020. Overall, nonprofits enjoyed a slight jump in consumer engagement with their social posts, though engagement was off on Instagram and Twitter.

newspapers lined up

Media Relations’ Value Stands, Though 90% of PR Pros Spend Less Than 25% of Their Day on It

March 1st, 2020 by

PR pros continue to consider earned media a valuable tool, according to a snap survey of 150 communicators. On the other hand, a majority say gaining media coverage is harder than ever. Perhaps as a result, 90 percent of those surveyed told us they spend very little time pitching and developing relationships with media.

George Springer

Delaying Crisis Response: The Astros vs Beijing’s COVID-19 Cover-up

March 1st, 2020 by

Measurement guru Katie Paine compares China’s cover-up of the coronavirus and the Houston Astros’ long delay before admitting guilt in the sign-stealing scandal. Neither entity helped its reputation when it chose to ignore a crisis. Prompt response and owning your mistakes still makes the most sense.

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Integrated Campaigns Push Measurement Firms to Offer Multiple Data Points on Single Platform

March 1st, 2020 by

As measurement of communications becomes more mature, vendors are scrambling to add capabilities to their platforms. We talk to two vendors about this and all things measurement, including the future of measurement and AI’s role in it.

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Flat Organizations Should Return to Hierarchical Structure During Crisis

March 1st, 2020 by

Flat organizations can be great. They are cost efficient, and enable fast communication and quick decision-making. On the other hand, a flat organization can become an issue during a crisis, argues Kevin Elliott, SVP, Hill + Knowlton Strategies. His advice is to become hierarchical when a crisis occurs.

Equifax

Data Breach! What PR Pros Need to Know When the Inevitable Happens

March 1st, 2020 by

Data breach. In this ever-connected world, those words conjure fear, and rightly so. Click on an innocent-looking email, webpage URL or attachment, and the next thing you know, someone has access to your email

Making the PR-to-Sales Connection: What’s Next in the ROI Equation?

March 1st, 2020 by

The advent of attribution analysis for earned media means that PR practitioners can answer one of the profession’s most elusive PR-ROI questions: How and to what degree does PR generate sales? The question now is what comes next?