There are far fewer commuters now. As a result, podcast listening is down. Still, podcasting is an explosive category, with 600,000+ shows offered and more coming online daily. Plenty of brands and organizations are making a foray into this communications tool.
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‘The Daily Show’ with Dr. Fauci Garners Top Consumer Engagement on Facebook in March
April 7th, 2020 by Seth ArensteinWe asked our data partner Shareablee to provide information about the coronavirus-related posts that garnered the most consumer engagement on Facebook during March. The resulting list was full of interesting insights, including a post from “The Daily Show,” with guest Dr. Anthony Fauci, leading the pack.
Old Ways Inform New Normal: Transparency is Key to Internal, External Comms and Media Relations
April 7th, 2020 by Seth ArensteinPRNEWS and partner Yonder recently gathered a panel of senior communicators for a webinar about coronavirus and PR. With more than 1,500 attendees, the session produced more audience questions than we could handle. Here are some of the best questions, with answers from another panel of PR pros.
Consumer Engagement on Social for Nonprofits Rises 4% for 2020; PETA Dominates Field
March 1st, 2020 by Seth ArensteinOur regular look at data features exclusive figures from Shareablee about the most-active nonprofits for the first months of 2020. Overall, nonprofits enjoyed a slight jump in consumer engagement with their social posts, though engagement was off on Instagram and Twitter.
Media Relations’ Value Stands, Though 90% of PR Pros Spend Less Than 25% of Their Day on It
March 1st, 2020 by Seth ArensteinPR pros continue to consider earned media a valuable tool, according to a snap survey of 150 communicators. On the other hand, a majority say gaining media coverage is harder than ever. Perhaps as a result, 90 percent of those surveyed told us they spend very little time pitching and developing relationships with media.
Delaying Crisis Response: The Astros vs Beijing’s COVID-19 Cover-up
March 1st, 2020 by Katie PaineMeasurement guru Katie Paine compares China’s cover-up of the coronavirus and the Houston Astros’ long delay before admitting guilt in the sign-stealing scandal. Neither entity helped its reputation when it chose to ignore a crisis. Prompt response and owning your mistakes still makes the most sense.
Integrated Campaigns Push Measurement Firms to Offer Multiple Data Points on Single Platform
March 1st, 2020 by Seth ArensteinAs measurement of communications becomes more mature, vendors are scrambling to add capabilities to their platforms. We talk to two vendors about this and all things measurement, including the future of measurement and AI’s role in it.
Flat Organizations Should Return to Hierarchical Structure During Crisis
March 1st, 2020 by Kevin ElliottFlat organizations can be great. They are cost efficient, and enable fast communication and quick decision-making. On the other hand, a flat organization can become an issue during a crisis, argues Kevin Elliott, SVP, Hill + Knowlton Strategies. His advice is to become hierarchical when a crisis occurs.
Data Breach! What PR Pros Need to Know When the Inevitable Happens
March 1st, 2020 by Stephen PayneData breach. In this ever-connected world, those words conjure fear, and rightly so. Click on an innocent-looking email, webpage URL or attachment, and the next thing you know, someone has access to your email
Making the PR-to-Sales Connection: What’s Next in the ROI Equation?
March 1st, 2020 by Mark WeinerThe advent of attribution analysis for earned media means that PR practitioners can answer one of the profession’s most elusive PR-ROI questions: How and to what degree does PR generate sales? The question now is what comes next?