Bon Appétit (BA), a 64-year-old food and entertainment publication, gained popularity with Millennials and Gen-Z via its YouTube channel. During the nationwide Black Lives Matter protests in June 2020, BA issued a statement from its editor-in-chief saying the brand had “work to do” on diversity.
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Prudential CCO: Communication is Critical to Business Ecosystems and Employee Experience
March 2nd, 2021 by Seth ArensteinPRNEWS interviewed Alan Sexton, Prudential Financial CCO, who believes PR pros, who work throughout the enterprise are vital to succeeding within business ecosystems. In addition, he’s tracking the employee experience in a WFH world, with an eye to avoiding cultural decay.
Return of March Madness Boosts Consumer Engagement 61%; Instagram Dominates
March 2nd, 2021 by Erika BradburyWhile just 4 percent of March Madness-related content was posted on Instagram, the platform enjoyed 85 percent of all engagement.
Why the Answer to the Question,’What’s In a Name?’ Matters More than Ever
March 2nd, 2021 by Erika BradburyIn the past year, as calls for social justice have increased, a growing number of organizations found themselves re-branding, changing their names or packaging in attempts to leave behind legacy narratives.
Industry Spotlight: Legalization and PR Opportunities Grow in CBD and Cannabis
February 26th, 2021 by Erika BradburyThe business opportunity for cannabis (as well as CBD and hemp), appears significant, with many opportunities in the PR space–as long as communicators do the legwork and learn the sector’s intricacies. As part of our new Industry Spotlight series, PRNEWS talked to Agency A-List Top 100 honorees in the CBD and cannabis sector about working in this emerging space.
American Cleaning Institute Recalls Year of Crisis Communication
February 19th, 2021 by Nicole SchumanWhile cleanliness was on most peoples’ radar, the threat of COVID-19 elevated concerns about germs to a more common topic of conversation. Enter the American Cleaning Institute, whose communication team suddenly found itself at the center of a hot topic. Here’s how it handled a bevy of queries from media and the public and spread its message.
Communicating Coronavirus: Messaging the Vaccine, Variants and Masks
February 18th, 2021 by Seth ArensteinHave we turned the corner on coronavirus? If not, what dangers are ahead? How can brand communicators help spread accurate information to employees and the public about vaccination, mask wearing and the importance of doing as much as possible before variants go widespread, probably in mid- to late-March?
NFL, Tampa Communicate COVID Protocols: Will Super Bowl Fans Listen?
February 4th, 2021 by Nicole SchumanOn Feb. 7, the U.S. will see a first during the pandemic—22,000+ ticket holders attending the Super Bowl, in-person, at the actual venue, Raymond James Stadium, which holds 75,000 people. This of course, brings a whole new set of challenges—maintaining the health and safety of attendees.
Brands That Posted Once about DEI Received High Engagement, But Will They Act?
February 2nd, 2021 by Erika BradburyIn the wake of calls for social justice last summer, it seemed as though every brand issued a statement or a black square. Indeed, there were plenty of brand posts about diversity, equity and inclusion (DEI).
Communicators Need to Place Fallout from Capitol Violence into Larger Corporate Narrative
February 2nd, 2021 by Seth ArensteinOne thing economic historians likely will include in their accounts of Jan. 6, 2021, is the reaction of some of the country’s largest companies. It started with several blue-chip firms denouncing the violence and the 147 lawmakers who voted in favor of overturning election results.