YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success.
In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.
There are situations when tooting your organization’s horn must cease, and media deflection must begin.
Identifying the key groups within a company, and shaping communications to reach them, is the path toward organizational empowerment.
For companies doing business in this digital age, every consumer with a smartphone is now a potential reporter with an instant megaphone. For PR executives, promoting and protecting the brand is more critical than ever.… Continued