How To

Innovation Drives Video Success as YouTube Becomes the Anchor Platform for Brands

February 20th, 2012 by

YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success.

Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out

February 13th, 2012 by

In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.

Keeping the Media at Bay: Counterintuitive Yet Often Necessary

February 13th, 2012 by

There are situations when tooting your organization’s horn must cease, and media deflection must begin.

Tip Sheet: Empowering Organizations: The Internal Role of PR

February 13th, 2012 by

Identifying the key groups within a company, and shaping communications to reach them, is the path toward organizational empowerment.

Build and Protect a Brand From the Inside Out

June 14th, 2010 by

For companies doing business in this digital age, every consumer with a smartphone is now a potential reporter with an instant megaphone. For PR executives, promoting and protecting the brand is more critical than ever.… Continued