B2B PR experts reveal their strategies and tactics to better reach employees across the globe.
To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.
Charting the Industry: Study Reveals the Inner Feeling of Bloggers: They Want To be Treated Like Marketers—and Paid, Too
PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.
Feeling left out as a communicator? Quit whining and start earning that seat at the table.
Trevor Hale, director of corporate communications for Ford Asia Pacific and Africa provides insights into managing PR internationally.
Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear Collection
Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection.
Creating an ecosystem of trained PR and marketing practitioners who possess a range of communications skills is critical.