How To

How to Get Your Media Pitches Read

August 17th, 2015 by

Email is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.

How To Get PR Boots on The Ground

November 18th, 2013 by

Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.

How To Shed Light on Complex Stories

November 11th, 2013 by

On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.

How to Make the Value Proposition in Content Work for the Brand and End-User

July 2nd, 2013 by

Creating quality content without keeping your target audience in mind is an empty endeavor. The same goes for content created in a silo without the benefit of an overarching strategy.

4 Visual Storytelling Tips for the Text-less Age

July 1st, 2013 by

It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million.

Authenticity, Agility and Pursuit of Brand Clarity

June 3rd, 2013 by

As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.

The No. 1 Way to Avoid Typos

May 20th, 2013 by

Whether it’s an email to subscribers or a simple tweet, nothing makes an organization seem less professional than errant spelling or obvious mistakes.

Mother’s Day is Here. How Your Company Can Salute Moms (Not Exploit Them)

May 10th, 2013 by

With Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is.

How To Be Culturally Ready for Social

April 29th, 2013 by

Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.

Tip Sheet: How to Be a Valued Business Accelerator

February 11th, 2013 by

During my 31-year career at eight technology companies I have tried to be a strategist, tactician, advisor and mentor. To be a service across an organization requires not only an understanding of the business but… Continued