How To

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Tips to Create Quality Video on a Shoestring and Make Sure It’s Seen

November 24th, 2015 by

Video expert Tod Plotkin provides tips on creating video, optimizing search and getting it distributed.

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How to Create Content That’s Data Informed, Not Data Driven

October 5th, 2015 by

When it comes to the intersection of data and content, it’s important that the human element of your content creation process isn’t asleep at the wheel while data drives the process.

How to Write Effective Press Releases That Reporters Will Actually Read

August 24th, 2015 by

The press release is far from dead. Yet some elements of writing an effective release have changed.

5 Steps to Building a Winning Content Strategy

August 17th, 2015 by

Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.

How to Get Your Media Pitches Read

August 17th, 2015 by

Email is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.

How To Get PR Boots on The Ground

November 18th, 2013 by

Our friends in marketing have been conducting observational research for years, and now leading communicators are following suit. Think of it as a tactical adaptation bred of a Darwinian necessity—it’s a messaging jungle out there, and if we are to survive we must be ruthlessly in touch with our stakeholders’ realities so we can somehow influence them with our words and images.

How To Shed Light on Complex Stories

November 11th, 2013 by

On a daily basis, we see Democrats and Republicans trying to shape the narrative and control the story and, therefore, public opinion.

How to Make the Value Proposition in Content Work for the Brand and End-User

July 2nd, 2013 by

Creating quality content without keeping your target audience in mind is an empty endeavor. The same goes for content created in a silo without the benefit of an overarching strategy.

4 Visual Storytelling Tips for the Text-less Age

July 1st, 2013 by

It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million.

Authenticity, Agility and Pursuit of Brand Clarity

June 3rd, 2013 by

As communications professionals, we position clients to appeal to and influence a diverse range of audiences while retaining their singular authentic brand.