How To

First step in earning and keeping your place among senior leaders: Speak the language of your executive peers, not of your PR colleagues.

Speed and flexibility are the PR requirements for taking breaking news and making it your own.

Fractured brand positioning is perhaps the biggest reason why financial services organizations have faltered in a stormy environment, but the same principles used to repair a brand apply to other industries as well.

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.

The use of digital and social PR channels can make the traditional PR stunt more than a one-off activity.

Developing an exciting internal culture that promotes growth is just half the job—you have to figure out the best ways to communicate that culture to your workforce.

After years of focusing on leads, many communicators at b2b companies feel that building campaigns around buyers’ real needs is more important than ever.

We analyze some of the hashtags that have been driving forces for recent grassroots digital campaigns and offer tips on how to craft hashtags that are appropriate for your particular message.

In the past year, the number of Hispanics using social media grew by 38% versus a 16% growth rate for the general population.

Invisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.