How To

Making informed decisions on time and resource allocation for social media will lead to more PR success—and fewer headaches.

Despite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program.

Here’s what you need to know to leverage the hottest social media platform around for your brand.

Seamless social integration with live events builds anticipation before an event, deepens the event experience itself and extends the lifespan of an event beyond its calendar date.

Members of the PR News Corporate PR Council discuss the PR issues that give them the most sleepless nights. Tops on the list: the unpredictability of social media.

Just like it is on the range, branding is all about distinguishing your territory and being true to yourself.

Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot, new social platform.

Are you a people-pleasing PR pro? Here’s advice on how to have difficult conversations with peers and clients.

YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success.

In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.