Author Archives: Tony Silber

6 Tips for Deploying a Pinterest Editorial Calendar

Pinterest, says Homes.com director of social media Erica Campbell Byrum, is like fantasy football for women. But in order to leverage its power across the vast community of users, brands need to think strategically, starting with a fully … | MORE »

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Engage Your Audience on Pinterest By “Curating Like a Pirate”

Leveraging a Pinterest presence into real audience engagement and brand exposure comes down to curation and integration. In a session at PR News' Big 3 Conference in New York this morning, Natanya Anderson, director of … | MORE »

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How to Create Shareable Content, Cute Cats Notwithstanding

Finding the right formula for creating shareable online content is always a challenge, oftentimes a daily one. In this new sharing economy it's essential you know the new rules of viral content.Jonathan Perelman, vice president … | MORE »

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Why I Ignored a PR Inquiry

Last week I got a pitch from a PR person related to the magazine industry. (I’m also general manager of Min and Folio:, brands that serve that market).I’m kind of embarrassed to admit this, but … | MORE »

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5 Implications Of The New Facebook News Feed

Last week, my colleague Bill Miltenberg took an insightful look at what Facebook’s redesigned news feed might mean for PR pros. Going forward, news feeds will feature larger image sizes. That’s great for a visual … | MORE »

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A Surprising List of Most Influential CEOs on Twitter

For communicators who need affirmation that the work they and their executive-management team are doing on social media, we found a fascinating infographic that tells an important story.The chart, from TopManagementDegrees, plots out the most … | MORE »

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The Big ‘So What?’ in Public Relations

We took a poll about whether PR departments are prepared for a potential hacking of their Twitter account and the inquiry draws a collective shrug. | MORE »

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Yahoo Creates a Buzz By Ending Telecommuting, But It’s Not All Bad

Ultimatum by Yahoo CEO Marissa Mayer raises some intriguing questions about Yahoo’s PR—and the workplace. | MORE »

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BlackBerry’s PR Life Lessons

A while back, prior to the launch of the new BlackBerry 10, LPP posted a blog offering three startup PR lessons from BlackBerry 10. Lesson 1, the blog said, was to know when to pivot. That is, know when and whether the world has passed your solutions a… | MORE »

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BlackBerry’s PR Life Lessons

A while back, prior to the launch of the new BlackBerry 10, LPP posted a blog offering three startup PR lessons from BlackBerry 10. Lesson 1, the blog said, was to know when to pivot. That is, know when and whether the world has passed your solutions a… | MORE »

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