Stories by Matthew Schwartz

8 Best Practices for PR Management of the Top 3 Social Platforms

April 22nd, 2013 by

Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook… Continued

Earth Day Report: The Environment is Just Part of Your Sustainability Story

April 22nd, 2013 by

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.

Why Qantas Eliminated Its Media-Relations Twitter Feed

April 19th, 2013 by

Australian airline Qantas shut down its media-facing Twitter account as of today.

How to Create a Community of ‘Social Associates’ in Your Company

April 18th, 2013 by

It's been widely recognized that employees are your key brand ambassadors. In a perfect world, they rush to social media to say good things about their employer and the products and services they’re surrounded by… Continued

6 Tips for Deploying a Pinterest Editorial Calendar

April 18th, 2013 by

Pinterest, says director of social media Erica Campbell Byrum, is like fantasy football for women. But in order to leverage its power across the vast community of users, brands need to think strategically, starting with a fully… Continued

Engage Your Audience on Pinterest By “Curating Like a Pirate”

April 18th, 2013 by

Leveraging a Pinterest presence into real audience engagement and brand exposure comes down to curation and integration. In a session at PR News' Big 3 Conference in New York this morning, Natanya Anderson, director of… Continued

How to Create Shareable Content, Cute Cats Notwithstanding

April 17th, 2013 by

Finding the right formula for creating shareable online content is always a challenge, oftentimes a daily one. In this new sharing economy it's essential you know the new rules of viral content. Jonathan Perelman, vice… Continued

Why I Ignored a PR Inquiry

March 13th, 2013 by

Last week I got a pitch from a PR person related to the magazine industry. (I’m also general manager of Min and Folio:, brands that serve that market). I’m kind of embarrassed to admit this,… Continued

5 Implications Of The New Facebook News Feed

March 11th, 2013 by

Last week, my colleague Bill Miltenberg took an insightful look at what Facebook’s redesigned news feed might mean for PR pros. Going forward, news feeds will feature larger image sizes. That’s great for a visual… Continued

A Surprising List of Most Influential CEOs on Twitter

February 28th, 2013 by

For communicators who need affirmation that the work they and their executive-management team are doing on social media, we found a fascinating infographic that tells an important story. The chart, from TopManagementDegrees, plots out the… Continued