Stories by Louise M. Pollock

Surveys have been a mainstay in public relations because they are tried and true, and most important, when done right they are newsworthy. A well-thought-out survey can help reveal new information, expose the

Most of us believe or want to believe that we are ethical and in most cases the belief is valid. Very few of us wake up in the morning with the pronounced intention of cheating, lying and stealing. Yet

Travel is focused on the essence of discovery and experience. Whether you are an intrepid explorer, a parent traveling with your children or a professional traveling on business, The Ritz-Carlton wants to be

Is media training a tactical skill to prepare for interviews or an aspect of leadership development? In the vocabulary of a media trainer, I would consider that question a false choice or an A/B dilemma. The

Seven Things You Will Learn in This Week’s Issue of 1. A nonprofit’s “overhead ratio” is often the most scrutinized metric by leadership and the public alike. (p. 1) 2. To build buzz for the Feb. 24th

As the economy has slowly begun to climb its way out of the abyss, communications budgets across many industries have stabilized. But there’s one sector that’s still fighting for budget dollars even as the

▶ Hospital Has Right Facebook Loyalty Rx: A nonprofit attracts the most loyal Facebook fans, according to LoudDoor ’s Brand Satisfaction index. St. Jude’s Children’s Research Hospital, well known in

It’s events and awards season. From the ultimate movie-industry soiree, the Academy Awards—which airs this Sunday, Feb. 24— to New York’s glitzy Fashion Week, event communicators are all looking to cut

We’ve all been there. You are asked to write a newsletter about a topic that is very complicated and technical. And your audience is unfamiliar with the subject matter and its jargon. So, how do you explain

Woe is the press release. As an outreach tool the press release sits in close proximation to Google+ as a platform suffering from “malaise,” as Jimmy Carter may have put it. Let’s face it, the… Continued