Stories by PRNEWS

It’s become a communications mantra: Find the people who influence your space and get them to help champion your brand.

So why did Lance Armstrong really sit on Oprah’s couch? It is human nature to want to respond to negative accusations.

Lanny Davis knows a thing or two about PR crises. He had a few in his time as a White House special counsel for President Bill Clinton from 1996 to 1998.

Public relations professionals are not used to failing. It’s no wonder, given that anything less than success could result in loss of reputation and/or bottom-line revenue. Occasionally, there is a fail

Memes: The term may be lost on PR professionals who are not attuned to pop culture or surfing YouTube. No, memes aren’t those silent street performers, nor is the word pronounced mem eees —as one PR News

A growing segment of the PR industry is losing touch with basic, effective principles that have driven news generation, program positioning and human interaction for decades.

With the rise of social media comes an increase in budget for social spending. Brand communicators predict an average uptick of 40% in social spend for 2013, according to the recently released Technorati Media

▶ Twitter is Not the Voice of The People: In its rise to socialmedia dominance, Twitter is scanned by media reps and brands alike to find out “what they’re saying” out in the Twitterverse. But

A TrackVia survey comes on the heels of Mayer’s edict that starting in June all Yahoo employees work from the company’s offices.

Think of apps as a content delivery—what’s inside that vehicle creates awareness, educates and (let’s hope) in some way provides value for the user.