Stories by Mary Buhay

Many B2B organizations that have embarked on the path toward sustainability are looking toward their employees to foster a culture of environmental and social responsibility. Employees play a critical role

As the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.

The Sandy Hook massacre late last year put the spotlight on a major issue: mental health. Although countless studies indicate that psychotherapy helps people living with depression and anxiety, drug therapy in

Marcia W. DiStaso, Ph.D., provides 10 best pracitces for managing a brand’s Wikipedia page.

Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.

While working with a client to develop PR strategies to get its CEO and other leaders out and about with key stakeholders, it became clear that visibility isn’t enough anymore.

Convincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first.

In 2012, for the first time ever, LRF integrated social media into the program at the Forum, tapping the expertise of one of the Foundation’s Scientific Advisory Board members and leading lymphoma experts to conduct a Twitter chat.

PR professor and corporate PR veteran Terry Hemeyer says AVEs still reveal something many PR professionals claim to provide—tangible value.

The relationship between public relations and marketing has traditionally been perceived as edgy.