An abundance of self-confidence from executives can strain effective communications.
Stories by Howard Tomb
Case Study: Company Taps Celebrities and Media to Commemorate 9/11 and Raise Millions for More Than 100 Charities
April 1st, 2013 by PRNEWSWhen commemorating and reflecting on Sept. 11, 2001, most of us recall the individual and family losses. For some organizations, the attack killed staff members and forever changed their cultures. Perhaps none
Interactivity Weak Link for PR Agency Sites
April 1st, 2013 by PRNEWSA recent academic study of public relations agency websites found that, while most are very strong in the areas of usefulness of information and ease of interface, there was a wide variation in both site
Biz Leaders’ Long-Term Focus Plays Well with Public; More Teens Using Smartphones to Access the Internet
April 1st, 2013 by PRNEWS▶ Politicians Can Learn From Forward-Thinking Business Leaders: Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders, according to the recently
Study Shows PR Pros Making Progress In Following the Barcelona Principles
April 1st, 2013 by PRNEWSThree years after the Barcelona Principles were crafted communications professionals are making some progress toward implementation, but still have a ways to go.
5 New Technologies to Spice Up Your PR Mix
April 1st, 2013 by Christopher BennettHarnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us.
Succession Planning: It Applies To Communicators Themselves, Too
April 1st, 2013 by PRNEWSIf you’re looking for some excitement in business, look no further than leadership succession. It’s never ordinary. That observation is from Jim Lukaszewski, crisis counselor to Fortune 100 leaders and
How to Protect Your Brand from a Twitter Hacking
March 26th, 2013 by Peter LaMotteWith potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists.
Case Study: Old-School Media Relations Helped Gain Restitution After Devastating Gas Explosion In California City
March 25th, 2013 by PRNEWSThe public relations professional is faced with a multitude of choices on how to solve clients’ problems. Some situations call for rallying people behind an issue with sweeping grassroots campaigns; others
How To: Techniques for Protecting Your Brand Against Malicious Twitter Hacking
March 25th, 2013 by Lisa ZoneProtecting your brand is harder than ever in the digital age. Social media gives everyone a “voice” and provides a platform for users to say anything they want about your brand. And, as was the case a few