Stories by Howard Tomb

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5 Steps for Persuading Execs to Improve Their Communications

April 2nd, 2013 by

An abundance of self-confidence from executives can strain effective communications.

Case Study: Company Taps Celebrities and Media to Commemorate 9/11 and Raise Millions for More Than 100 Charities

April 1st, 2013 by

When commemorating and reflecting on Sept. 11, 2001, most of us recall the individual and family losses. For some organizations, the attack killed staff members and forever changed their cultures. Perhaps none

Interactivity Weak Link for PR Agency Sites

April 1st, 2013 by

A recent academic study of public relations agency websites found that, while most are very strong in the areas of usefulness of information and ease of interface, there was a wide variation in both site

Biz Leaders’ Long-Term Focus Plays Well with Public; More Teens Using Smartphones to Access the Internet

April 1st, 2013 by

▶ Politicians Can Learn From Forward-Thinking Business Leaders: Politicians who fail to act with long-term interests in mind can learn from forward-thinking business leaders, according to the recently

Study Shows PR Pros Making Progress In Following the Barcelona Principles

April 1st, 2013 by

Three years after the Barcelona Principles were crafted communications professionals are making some progress toward implementation, but still have a ways to go.

5 New Technologies to Spice Up Your PR Mix

April 1st, 2013 by

Harnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us.

Succession Planning: It Applies To Communicators Themselves, Too

April 1st, 2013 by

If you’re looking for some excitement in business, look no further than leadership succession. It’s never ordinary. That observation is from Jim Lukaszewski, crisis counselor to Fortune 100 leaders and

How to Protect Your Brand from a Twitter Hacking

March 26th, 2013 by

With potential upticks in both the frequency and severity of future hacks on the horizon, every brand needs to operate as if it is next on hackers’ hit lists.

Case Study: Old-School Media Relations Helped Gain Restitution After Devastating Gas Explosion In California City

March 25th, 2013 by

The public relations professional is faced with a multitude of choices on how to solve clients’ problems. Some situations call for rallying people behind an issue with sweeping grassroots campaigns; others

How To: Techniques for Protecting Your Brand Against Malicious Twitter Hacking

March 25th, 2013 by

Protecting your brand is harder than ever in the digital age. Social media gives everyone a “voice” and provides a platform for users to say anything they want about your brand. And, as was the case a few