Many B2B organizations that have embarked on the path toward sustainability are looking toward their employees to foster a culture of environmental and social responsibility. Employees play a critical role
Stories by Mary Buhay
How to Implement a Newsroom Mentality
April 22nd, 2013 by David TinsonAs the communications landscape continues to evolve smart brands are embracing the opportunity to build deeper connections with their customers.
Case Psychological Association’s Campaign Builds Awareness Of Therapy as an Alternative to Treatment With Drugs
April 22nd, 2013 by PRNEWSThe Sandy Hook massacre late last year put the spotlight on a major issue: mental health. Although countless studies indicate that psychotherapy helps people living with depression and anxiety, drug therapy in
10 Tips for Managing a Brand’s Wikipedia Page
April 16th, 2013 by Dr. Marcia W. DiStasoMarcia W. DiStaso, Ph.D., provides 10 best pracitces for managing a brand’s Wikipedia page.
Retooling Social Media Metrics To Provide Real, Actionable Insights
April 15th, 2013 by Kent LewisTracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.
For Leaders, Micro-Involvement is a Big Thing
April 15th, 2013 by Liz GuthridgeWhile working with a client to develop PR strategies to get its CEO and other leaders out and about with key stakeholders, it became clear that visibility isn’t enough anymore.
Tackle Touchy Subjects Via Education
April 15th, 2013 by Jennifer MoyerConvincing members of the media—not to mention the general public—that “uncomfortable” topics should be discussed is always difficult at first.
Case Study: Comprehensive Research and Subject-Matter Expertise Drive Success of a Nonprofit Foundation’s Twitter Chat 50 Tweets Reach Thousands
April 15th, 2013 by PRNEWSIn 2012, for the first time ever, LRF integrated social media into the program at the Forum, tapping the expertise of one of the Foundation’s Scientific Advisory Board members and leading lymphoma experts to conduct a Twitter chat.
In Defense of AVEs
April 9th, 2013 by Terry HemeyerPR professor and corporate PR veteran Terry Hemeyer says AVEs still reveal something many PR professionals claim to provide—tangible value.
Smart Companies Leading the Charge To Fully Integrate PR and Marketing
April 8th, 2013 by PRNEWSThe relationship between public relations and marketing has traditionally been perceived as edgy.