Stories by PRNEWS

This is the second in a two-part series on the PR surrounding the Tickle Me Elmo craze. Last week we took readers through the process of generating press and dealing with the onslaught of media… Continued

March 18-21: The Center for Corporate Community Relations, "Institute on Corporate Community Relations," Boston, 617/552-4545. March 19: Public Affairs Council, "Adding Value: Maximizing the Use of External Resources," Washington, D.C., 202/872-1790. March 19: National Investor… Continued

Ross Named VP of PR For Reader’s Digest The Reader’s Digest Association, Pleasantille, N.Y., named Stuart C. Ross VP of PR and product publicity on March 12. Ross replaced Craig Lowder whom the company said… Continued

PR execs are constantly looking for ways to generate publicity, but we’re still undecided (although certainly amused) about this company’s recent move: SoftTek, an intranet fax server software development company in Trabuco, Calif., has issued… Continued

435 N. Michigan Avenue, Chicago, Ill. 60611-4003; General Phone: 312/222-3232; News Phone: 312/222-3540 Editor’s Note: Even though this traditionalist media outlet’s main focus is news with a Midwestern twist, these journalists want to know what’s… Continued

As corporate America shortens its purse strings because of an increasing reliance on costly technology, stiffer marketplace competition and the push to do more with less staff, PR agencies are going to be held more… Continued

Walt Lindenmann, who heads the research group at Ketchum Public Relations, advises a budget of between 5 and 10 percent, depending on the complexity of the program, whether or not there is existing research, etc.… Continued

For close to two years, while other deep-pocketed pharmaceuticals like Merck and Bristol-Myers Squibb charted their courses onto the World Wide Web, corporate communicators at Skokie, Ill.-based Searle and its PR agency Landmark Communications were… Continued

Given the reputation journalists have for enjoying a drink, we found a little humor in a press kit delivered for Canadian Mist by PR house Sager-Bell Inc., Louisville, Ky. Despite our belief that these PR… Continued

President of LevLane Ad and PR Co. Named President of MAAN David A. Lane, president of LevLane Advertising and Public Relations, Bala Cynwyd, Pa., has been elected president of the Mutual Advertising Agency Network (MAAN),… Continued