PR execs are constantly looking for ways to generate publicity, but we're still undecided (although certainly amused) about this company's recent move: SoftTek, an intranet fax server software development company in Trabuco, Calif., has issued about 200 press releases about a demo CD disk sent in response to a request for its fax software. The request apparently came from an ad it had placed in BusinessWeek. But the disk was later returned by the U.S. Department of Justice, Federal Bureau of Prisons.