SEARLE SEALS SOLID PR WITH LAUNCH OF INFORMATIONAL WEB SITE AND GAME

For close to two years, while other deep-pocketed pharmaceuticals like Merck and Bristol-Myers Squibb charted their courses onto the World Wide Web, corporate communicators at Skokie, Ill.-based Searle and its PR agency Landmark Communications were hunk-ered over their computers and navigating their way through cyberspace to see what the competition was up to.