To create a stronger relationship with new parent households that result in better understanding of baby feeding needs – H.J. Heinz Co.’s [HNZ] Australian division recognized it needed to show in-depth expertise in all aspects… Continued
Stories by PRNEWS
1997 HEALTHCARE PR AND MARKETING AWARDS PROGRAMS
March 6th, 1997 by PRNEWS13th Annual In-Awe Awards Medical Marketing Association 74 New Montgomery, Suite 230, San Francisco, CA 94105; 415/764-4807 – Awards honor creative excellence in medical and healthcare marketing in the past year. Applications due by March… Continued
AWARDS ARE MORE THAN JUST A PLAQUE ON THE WALL
March 6th, 1997 by PRNEWSWhether it’s in a trade newsletter or in the pages of company newsletter, a beaming healthcare executive is posing for the camera when handed a plaque or certificate. Why isn’t that person you? Just how… Continued
PART-TIME HEALTH BENEFITS A SOUND MARKETING PRODUCT
March 6th, 1997 by PRNEWSIf you stop to enjoy a steaming latte or an ice-cold frappuccino at one of Starbuck’s 800 coffee shops, you may be surprised that the part-time worker behind the worker is receiving one of most… Continued
CALENDAR
March 6th, 1997 by PRNEWSMarch 23-26. 1997 Annual Conference Alliance for Healthcare Strategy and Marketing. San Francisco; 312/704-9700. June 11-13. The Ninth National Conference of Physician Referral and Health Information Services. Physician Referral & Health Information Update. Atlanta; 404/377-6131.… Continued
PRESCHOOLERS’ EAR INFECTIONS HIT ALL-TIME HIGH
March 6th, 1997 by PRNEWSPSAs targeting ear infections should be on the rise –as middle-ear infections among preschoolers have risen sharply in the 1990s, a report based on government surveys in 1995 and 1996 suggests. The surveys used interviews… Continued
HOSPITAL MARKETING BUDGETS RISE WHILE AD BUDGETS FALL
March 6th, 1997 by PRNEWSWhile hospitals increased marketing spending slightly last year, the advertising portion of those budgets was slashed by 20 percent, according to a recent annual survey of hospital marketers. Results of the 1996 National Hospital Marketers… Continued
MEMORIAL PULLS ADS WITH PENDING MERGER
March 6th, 1997 by PRNEWSReflex hammers, fetal heart stethoscopes and a steel replacement hipare some of the visual elements Mullen used in a bold campaign for Memorial Health Care, a medical center in Worcester, Mass. Hospital marketers hope the… Continued
PROVIDER LOOKS TO EXPAND INTO CROWDED HUB MARKET
March 6th, 1997 by PRNEWSFighting for its survival, Fallon Community Health Plan, in Springfield, Mass., is making a big marketing push into Boston, a market already crowded by well-entrenched health maintenance organizations. Fallon Community Health Plan, which has been… Continued
SMITHKLINE BEECHAM EMBARKS ON EDUCATIONAL INITIATIVE
March 6th, 1997 by PRNEWSLow awareness of genital herpes combined with a rising incidence of the disease has prompted SmithKline Beecham to initiate a broad-based, direct-to-consumer genital herpes education and awareness campaign involving thought-provoking print advertising in leading women’s… Continued