Author Archives: Arthur Solomon

11 Sports PR and Marketing Lessons Not Taught in School

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points. | MORE »

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You can probably take these predictions from PR agency veteran Arthur Solomon to Vegas and bet the farm on them. | MORE »

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PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out. | MORE »

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PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out. | MORE »

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Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson. | MORE »

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Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson. | MORE »

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