Author Archives: Arthur Solomon

16 Tips for PR Agency Newbies

PR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world. | MORE »

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11 Sports PR and Marketing Lessons Not Taught in School

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points. | MORE »

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11 Sports PR and Marketing Lessons Not Taught in School

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points. | MORE »

Posted in Featured, Media Relations, PR Insiders | Comments Off

24 PR Certainties for This Year—and Next Year

You can probably take these predictions from PR agency veteran Arthur Solomon to Vegas and bet the farm on them. | MORE »

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7 Ways to Separate Yourself From the Pack When Pitching the Media

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out. | MORE »

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7 Ways to Separate Yourself From the Pack When Pitching the Media

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out. | MORE »

Posted in Featured, Free Content, Media Relations, PR Insiders | Comments Off

How to Choose an Athlete Spokesperson

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson. | MORE »

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How to Choose an Athlete Spokesperson

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson. | MORE »

Posted in Featured, Free Content, Media Relations, PR Insiders | Comments Off