Stories by Arthur Solomon

PR Insider: Don’t Be Stunted When Planning Programs

June 9th, 2014 by

Even though PR stunts will probably be eliminated from your strategy, creating them can expand your thinking on ways of gaining media attention for clients.

PR Insider: Don’t Be Stifled by PR Tenets

February 20th, 2014 by

Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school.

Try Being A Contrarian For Greater Media Success

June 4th, 2013 by

As readers of my past articles might know, I’m a strong believer in going against the grain regarding long held PR tenets. This is especially true when it comes to media relations. Here are several… Continued

A Different Take on the Crisis PR Checklist

April 23rd, 2013 by

PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.

17 Things Certain to Happen in PR By Year’s End

March 13th, 2013 by

When the subject is employee relations, history repeats. So it is with much certainty that some of the following will happen in 2013 in PR.

Propaganda and Basketball Diplomacy

March 6th, 2013 by

I always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman. Rodman, one… Continued

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15 Tips for Media Training Success

February 11th, 2013 by

PR agency veteran Arthur Solomon shares the 15 tips he told clients before media interviews.

21 Ways Competent Account Handling Can Help Prevent Unnecessary Crises

December 4th, 2012 by

PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.

Working on Political PR Accounts Can Expand Your Horizons

September 6th, 2012 by

PR veteran Arthur Solomon presents 15 lessons learned from working on political PR accounts.

Working on Political PR Accounts Can Expand Your Horizons

September 6th, 2012 by

PR veteran Arthur Solomon presents 15 lessons learned from working on political PR accounts.