Even though PR stunts will probably be eliminated from your strategy, creating them can expand your thinking on ways of gaining media attention for clients.
Stories by Arthur Solomon
I always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman. Rodman, one… Continued
PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.