Author Archives: Arthur Solomon

PR Beliefs Old and New

Public relations professionals are not immune from falling prey to unproven facts and half truths. Here, we will attempt to dispel some of the more common mistakes.  | MORE »

Posted in Free Content, Internal Communication, PR Agencies, PR Insiders, Water Cooler | 1 Comment

How to Shine in the PR Presentation Spotlight

Perhaps the most important aspect that will determine climbing the ladder to a top position at a PR agency is how you perform during a presentation. | MORE »

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How to Make Your PR Creative Sessions Productive

Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine. | MORE »

Posted in Career Advice, Featured, Free Content, PR Agencies, PR Insiders, Water Cooler | Comments Off

PR Insider: Don’t Be Stunted When Planning Programs

Even though PR stunts will probably be eliminated from your strategy, creating them can expand your thinking on ways of gaining media attention for clients. | MORE »

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PR Insider: Don’t Be Stifled by PR Tenets

Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school. | MORE »

Posted in Crisis Management, Featured, Free Content, Media Training, PR Insiders | Tagged , | 2 Comments

Try Being A Contrarian For Greater Media Success

As readers of my past articles might know, I’m a strong believer in going against the grain regarding long held PR tenets. This is especially true when it comes to media relations.Here are several “play … | MORE »

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A Different Take on the Crisis PR Checklist

PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.  | MORE »

Posted in Crisis Management, Free Content, Media Relations, PR Insiders | 1 Comment

17 Things Certain to Happen in PR By Year’s End

When the subject is employee relations, history repeats. So it is with much certainty that some of the following will happen in 2013 in PR.
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Posted in Free Content, Internal Communication, Water Cooler | 1 Comment

Propaganda and Basketball Diplomacy

I always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman.Rodman, one of … | MORE »

Posted in Free Content, Media Relations, PR Insiders, Uncategorized | Comments Off

15 Tips for Media Training Success

PR agency veteran Arthur Solomon shares the 15 tips he told clients before media interviews. | MORE »

Posted in Featured, Free Content, PR Insiders | 1 Comment