Stories by Arthur Solomon

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Looking for a New PR Agency Job? Here’s Some Hard-Nosed Advice

February 21st, 2016 by

Rule #1: Your first responsibility isn’t to your PR agency, it’s to yourself and your family.

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PR Beliefs Old and New

December 16th, 2015 by

Public relations professionals are not immune from falling prey to unproven facts and half truths. Here, we will attempt to dispel some of the more common mistakes.

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How to Shine in the PR Presentation Spotlight

October 2nd, 2015 by

Perhaps the most important aspect that will determine climbing the ladder to a top position at a PR agency is how you perform during a presentation.

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How to Make Your PR Creative Sessions Productive

June 24th, 2015 by

Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine.

PR Insider: Don’t Be Stunted When Planning Programs

June 9th, 2014 by

Even though PR stunts will probably be eliminated from your strategy, creating them can expand your thinking on ways of gaining media attention for clients.

PR Insider: Don’t Be Stifled by PR Tenets

February 20th, 2014 by

Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school.

Try Being A Contrarian For Greater Media Success

June 4th, 2013 by

As readers of my past articles might know, I’m a strong believer in going against the grain regarding long held PR tenets. This is especially true when it comes to media relations. Here are several… Continued

A Different Take on the Crisis PR Checklist

April 23rd, 2013 by

PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.

17 Things Certain to Happen in PR By Year’s End

March 13th, 2013 by

When the subject is employee relations, history repeats. So it is with much certainty that some of the following will happen in 2013 in PR.

Propaganda and Basketball Diplomacy

March 6th, 2013 by

I always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman. Rodman, one… Continued