SPEAKER PRESENTATIONS
Wake-Up Call: The Realities of Being a “Social Business” and the Opportunities for Visionary Communicators
Ann Barlow, Partner & President, West Coast, Peppercomm, @Peppercomm
Your Most Trusted Brand Communicators: How to Create Brand Advocates Through Social Sharing
LT Stephanie M. Young, Deputy Chief, Social Media, United States Coast Guard, @USCG
Heather Dopson, Social Operations Manager, Infusionsoft, @heatherdopson, @infusionsoft
Connie Chan Wang, Social Media Strategist, LinkedIn, @cheesycons, @LinkedIn
Blogs That Break Through: Strategies to Amplify Your Trusted Content
Maureen McCarty, Associate Director of Digital Media, Human Rights Campaign, @hrc
Kelly McGinnis, Senior Vice President and Chief Communications Officer, Levi Strauss & Co., @levistraussco
No Visuals? No Problem! Foolproof Ways to Find & Create Shareable Visual Content for Your Brand
Danny Olson, Director, Digital, Weber Shandwick, @mrdolson, @WeberShandwick
Serena Ehrlich, Director, Social & Evolving Media, Business Wire, @BusinessWire
Social Media Tactics for the First Hour of a Brand Crisis
Lexie Riegelhaupt, Director of Marketing and Communications, Mashable, @LexieGRieg, @mashable
Rick Wion, Director of Social Media, McDonald’s, @GoMCD, @McDonalds
How to Develop Social Media Metrics That Matter to Your Senior Leaders
Nikki Mitchell, Vice President of Public Relations, Baylor Scott & White Health, @BaylorHealth
Case Studies: Twitter Campaigns That Affect the Bottom Line
Allan Gungormez, Enterprise Director of Social Media Strategy, Transamerica, @AGungormez, @Transamerica
Jessica Henry, Director of Marketing and Public Relations, Not For Sale, @JessicaHenry, @NFS
Case Studies: Effective Brand Storytelling on Facebook
Jennifer Lashua, Editor-in-Chief, Intel Corp., @runningjen, @intel
Lauren Friedman, Head of Social Business Enablement, Adobe, @lauren_hannah, @adobe
BONUS MATERIALS