29212 PRN MeasConf_w-dateSpeaker Presentations

To view each speaker's presentation click on their name.

Measurement Dashboards That Communicate PR's Business Value
Katie Paine, CEO, Paine Publishing, @queenofmetrics
Johna Burke, EVP, BurrellesLuce, @gojohnab, @BurrellesLuce

Case Study I: PR Measurement at Work in the Real World

Ray Kerins, Senior Vice President, Head of Communications & Government Relations, Bayer Corporation, @raykerins

Measuring Social: How to Measure Your Impact Across Social Media Platforms
Danielle Brigida, National Social Media Manager, U.S. Fish and Wildlife Service, @starfocus
Sally Falkow, Strategist, Meritus Media, @sallyfalkow

Case Study II: PR Measurement at Work in the Real World
Megan Driscoll, CEO, EvolveMKD, @mkdrisco
Jim Hartman, Vice President and US Head of Aesthetics & OTC, Merz North America, @MerzAesthetics

Luncheon Keynote Presentation: Reputation Strategy and Analytics in a Hyper-Connecte World
Chris Foster, Author, "Reputation Strategy and Analytics in a Hyper-Connected World," @B_M

How to Measure Media Coverage and Tie It to Organizational Goals

David Cantor, Deputy Director, Measurement and Insights, Global Communications and Engagement, Bill & Melinda Gates Foundation
Chris Scully, Senior Media Intelligence Analyst, LexisNexis, @LexisNexis
Marisa Long, PR & Communications Director, U.S. Green Building Council, @marisalong

Case Study III: PR Measurement at Work in the Real World
Jessica Onick, Corporate Public Relations Program Manager, Citrix, @jessicaonick

Measuring Social: How to Apply Social Insights to Communications Strategy
JanuaryWilliams, Director of Online Communications and Outreach, Children's Defense Fund
Carrie Schum, EVP Strategic Planning, Analytics and Research, Porter Novelli, @porternovelli

Bonus Items: