You can do everything correctly in a crisis, yet your brand still may suffer. On the other hand, the end game is just that—and it takes a while before most crises come to a close. Certainly Chipotle illustrates this.
Archive: December 2015
PR Without Borders
December 7th, 2015 by Simone EmmisonYour messaging can gain a lot from working across borders, and the different perspectives people may offer.
Reputation Alert: Your Stakeholders Have Long Memories Post-Crisis
December 7th, 2015 by KEN MAKOVSKY, PRESIDENT, MAKOVSKY INTEGRATED COMMUNICATIONSWhen the Makovsky Wall Street Reputation Study began four years ago, the financial sector was just beginning to heal after being bruised and battered.
11 Tips to Help You Prove PR Value in 2016 and Beyond
December 7th, 2015 by Mark WeinerAs we enter the high season of planning for 2016, we must recognize that the executives who invest in PR have become more discriminating when evaluating our performance. The challenge to prove the value of
How to Harness Influencers to Simplify and Improve Your Social Analytics
December 7th, 2015 by BY MARGOT SAVELL, SVP, HEAD OF GLOBAL MEASUREMENT, HILL & KNOWLTON STRATEGIES, RESEARCH & DATA INSIGHTSThe magnitude and reach of social media conversations can make analytics overwhelming, complex and expensive. But it doesn’t have to be. Instead of trying to analyze every person’s posts, in every
The Week in PR
December 7th, 2015 by PRNEWSE. coli: While Chipotle dealt quickly and transparently with its E. coli crisis (PRN, Nov. 15), the stain remains. As of Nov. 29, there were 45 known cases of E. coli O26 in six states linked to Chipotle
4 Press Release Alternatives That Drive Engagement
December 7th, 2015 by John Roderick, president, roderick inc.You’d never guess it by looking at the rapid-fire barrage of press releases coming out of the major news wire services each day, but pretty much every Chief Communications Officer wants to issue fewer press
How Local Coverage Can Buy You National Exposure, Grow Your Brand
December 7th, 2015 by BILL HEINEKE, PRINCIPAL, HEINEKE COMMUNICATIONS, INC.Too often we in media relations tend to value only top-tier placements like The Wall Street Journal or The Associated Press or The New York Times . Getting a product or company mentioned in those outlets is
PR Giveaways to Journalists: How to Know When It’s a Useful Gift or Bribe
December 7th, 2015 by Adriena Daunt, PR manager, Tourism New ZealandBY Adriena Daunt, PR manager, Tourism New Zealand Media junkets, gifting and hosting have been part of the PR toolbox for a long time, especially in industries such as tourism and entertainment. When should
How Valvoline and its Agency Used Competition to Drive a Campaign
December 4th, 2015 by Mark RenfreeTo stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign.