In many ways, the nonprofit DoSomething.org is all about communication. Aimed at a younger audience, the organization's goal is to reach young people and get them to get out and take action in support of… Continued
Archive: December 2015
2015 Top Places to Work in PR: U.S. Coast Guard
December 9th, 2015 by Mark RenfreeThe U.S. Coast Guard’s digital communications are years ahead of other government agencies, which is in large part due to the efforts of Lt. Stephanie Young—who was recognized as a 2014 PR News Social Media… Continued
2015 PR People Hall of Fame: Margery Kraus
December 9th, 2015 by Mark RenfreeMargery Kraus, Founder & Executive Chairman, APCO Worldwide An incredible journey began in 1984 when Margery Kraus founded APCO Worldwide, but back then the company consisted of only a small Washington D.C. office. Over the… Continued
2015 PR People Hall of Fame: Chris LaPlaca
December 9th, 2015 by Mark RenfreeChris LaPlaca, Senior Vice President, Corporate Communications, ESPN There are only a handful of employees left who remember when the idea of a 24-hour cable sports network seemed implausible, if not laughable. Chris LaPlaca, senior… Continued
2015 PR People Hall of Fame: Bob Pearson
December 9th, 2015 by Mark RenfreeBob Pearson, President & Chief Innovation Officer, W2O Group Dell is now widely recognized as a leading example of how corporations should be using social media, and they have Bob Pearson to thank for that.… Continued
2015 PR People Hall of Fame: Karen van Bergen
December 9th, 2015 by Mark RenfreeKaren van Bergen, CEO, Porter Novelli Flexibility is paramount for the CEO of a global PR firm, and Karen van Bergen has shown this quality time and again in her work with Porter Novelli. With… Continued
Brands are Abandoning Vine, But the Video App Isn’t Totally Useless
December 8th, 2015 by Mark RenfreeAs new platforms continue to develop and put interesting spins on visuals, one platform has almost completely faded from the communicator’s arsenal: Vine.
Crisis Response Should Be a Reflex: 7 Important Steps for Your Organization
December 8th, 2015 by Ian James WrightCreating an organization is like creating a living thing; don’t forget to give it reflexes to help it survive.
11 Smart Steps All Communicators Should Take Before Year’s End
December 8th, 2015 by Diane SchwartzLet’s assume you are brilliant. And you’re an inspiration to your peers, an asset to your organization. Let’s also assume that while you’re an A-player you still have a lot to learn. As the late, esteemed UCLA coach John Wooden noted, “It’s what you learn after you know it all that counts.” If you’re still … Continued
11 Smart Steps All Communicators Should Take Before Year’s End
December 8th, 2015 by Diane SchwartzLet’s assume you are brilliant. And you’re an inspiration to your peers, an asset to your organization. Let’s also assume that while you’re an A-player you still have a lot to learn. As the late, esteemed UCLA coach John Wooden noted, “It’s what you learn after you know it all that counts.” If you’re still … Continued