Archive: April 2015

In an era where catching people’s attention is getting more and more difficult, making your content look good is just as (if not more) important than actually having good content. But creating stunning visual content is much more difficult than it may seem, and the Internet is full of bad design and poorly executed visuals to prove it.

When an organization is hit with a crisis, the response will often determine how long the crisis will last, in terms of negative media coverage, as well as any long-term erosion in brand reputation or lead revenue. That’s why PR execs need to keep a close eye on how the crisis now engulfing Blue Bell […]

Whether your brand is just starting a blog or you are looking revamp an existing one, there are key points to keep in mind when developing a blog strategy.

The fast-food giant is doing more than just cutting dead weight as it looks ahead to recover from the declining profitability of its brand.

PR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created.

If your business objective is growth and sales with the next generation of buyers in mind, Snapchat should to be central to any forward-thinking communications strategy.

For brands and organizations, the change means that they’re most likely going to have to redouble their efforts to produce more user-generated content.

Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting.

Google released a significant overhaul of its search algorithm Tuesday in an effort to boost search rankings for “mobile-friendly” sites. If you aren’t quite ready for “mobilegeddon,” don’t panic. Here are five tips to help you fix your most egregious mobile mistakes.

For PR professionals, especially those tasked with pitching story ideas to the media, the mantra to remember is “Keep It Short and Simple.”