Archive: September 2014

The yearlong process of getting Wells Fargo Stories up and running speaks to the challenges that senior communicators working for legacy brands sometimes face when they want to introduce new PR programs, particularly in the digital space.

One of the first things that clients want to know is whether business communicators can show them how to carry themselves in front of the media and fix any glitches that may be getting in the way of delivering the message. But what happens when you turn the tables, and PR managers and directors are the ones who are being interviewed and relaying the message?

There’s no telling if Ello—or any other social media network—will ever unseat Facebook in mainstream popularity. But pronouncements like Ello’s stand against data trafficking will certainly help its case, especially amongst jaded Facebook abandoners.

Apple hit back hard against accusations that its iPhone 6 Plus bends. Perhaps too hard. How would you handle complaints against one of your products?

I was moderating a PR News session in Boston on communicating with journalists, and I thought it was going rather well. We had two veteran PR pros and two veteran journalists (one a broadcast journalist, the other a newspaper reporter), and we had some disagreement. The PR pros talked about the value of building relationships […]

Mike Samec of Gibbs & Soell will be leading a PR News SEO workshop on Oct. 10, and as a preview offers four tips for PR pros to produce content that Google’s search algorithm will favor.

By goading ESPN into suspending him and having that story—not the story he told on his podcast—turn into national news, Simmons further exacerbated the NFL’s troubles and and complicated its relationship with its compliant television partner.

Even the most well-written release, loaded with brilliant assets, won’t deliver if no one opens your email. So how can you increase the chances that your release will stand out from inbox clutter?

AT&T’s “It Can Wait” campaign demonstrates that—for brands that want to be associated with safety and sound thinking—a one-shot deal won’t suffice.

Baltimore Ravens owner Steve Bisciotti’s choice of “big fail,” a tired phrase often used in memes, to describe the major flaw in his organization’s handling of the Ray Rice controversy was a cringeworthy moment. Here are 7 other phrases, clichés and jargon to avoid in your public speaking or writing.