More media channels means more opportunity to reach new audiences and spread your message. It also means more opportunity to mangle the message and, in the rush to beat the competition, water down what you were trying to say in the first place.
Archive: September 2014
Is Your Cloud Safe? Celebrity Nude Photo Hack Prompts Security Worries
September 2nd, 2014 byThe Internet lost its collective mind this weekend, when a massive cache of celebrity nude photos was leaked.
‘Meet the Team,’ Ferguson and PR’s Diversity Problem
September 2nd, 2014 by Diane SchwartzThe knock on the City of Ferguson for hiring an “all white” firm amid a race-infused crisis is fair, and such obvious bait for reporters that it’s already a non-story. For the PR industry, the bigger problem is why more people with diverse backgrounds do not want to make PR their career.
‘Meet the Team,’ Ferguson and PR’s Diversity Problem
September 2nd, 2014 by Diane SchwartzTake a look at your “Meet the Team” and “About Us” pages on your web site. Do these pages reflect a multifaceted workforce? Do the photos of your team and their bios underscore an understanding of your many stakeholders? In other words, can visitors relate to you? You might not think these questions are worth […]