In his keynote address at PR News’ Social Media Conference on Oct. 9 in New York, gamification innovator Steve Shenbaum will show attendees how to harness game dynamics for their internal and external communications.
Archive: September 2014
Walmart Blames Tracy Morgan for Not Wearing Seatbelt in June Crash
September 30th, 2014 by“Keep Tracy Morgan’s name out of headlines,” would be one of the more blameless strategies Walmart could have adopted. But on Monday, the company filed federal court papers claiming that Morgan’s injuries were caused by his failure to wear a seatbelt.
10 Tips for Telling a Story That Engages Audiences
September 29th, 2014 by Richard BrownellGood PR communications isn’t just about sending a message; it’s about telling a story. Here are some tips to make your PR messaging read more like a good story.
‘National Coffee Day’ Fuels Creative Marketing for Dunkin’, Starbucks and Others
September 29th, 2014 byIf you encountered a longer-than-usual line at your local Starbucks, Dunkin’ Donuts or McDonalds today, you should at least have a free cup of coffee to show for it. Today is National Coffee Day, an unofficial holiday that many coffee chains are celebrating by giving away free cups of joe.
PR Insider: Navigating a Crisis in Public and Private Organizations
September 29th, 2014 by Andrew BlumFiguring out how to best handle a PR crisis depends in part on whether your client is a public company, private company or non-public organization like an NGO.
Demonstrating PR’s Value to C-Suite Executives
September 29th, 2014 by Diane Gage LofgrenIn our hyperconnected world, little is hidden from the public view. Most CEOs understand this, but they may benefit from an update on how the scope of public relations has broadened to meet the new stakeholder reality.
Giving Your Stories a Sharper (and Bigger) Reach
September 29th, 2014 by Scott LivingstonBy blending the benefits of earned placement with the strengths of owned media, content marketing can provide a unique opportunity to engage with an audience.
Abandon ‘Platform-First’ Approach to Social Media
September 29th, 2014 by Sam FordMuch of the PR industry’s social media dialogue focuses on a platform-specific approach. However, I’m afraid that—amidst all these Facebook plans, Twitter strategies and Pinterest campaigns—PR executives and communicators have found themselves astray from truly strategic thinking.
Growing Need to Break Down Silos
September 29th, 2014 by Anne GreenBreaking out of these silos is the first step toward more effectively reporting ROI. Embracing more diverse sets of data is the second.
The Costs of Sloppy Grammar Are Incalculable
September 29th, 2014 by Myra OppelHaving poor grammar, misspelled words, sloppy punctuation and excessive jargon and acronyms can damage your credibility—and the credibility of your communications.