Archive: June 2014

Developing a YouTube campaign can be tricky. Fortunately, there are methods you can employ that can help you increase your views, channel subscriptions and improve your brand image on the online video giant.

For communicators following the latest wrinkle regarding the Washington Redskins’ controversial name, it’s your basic PR blocking and tackling. On Wednesday a federal board cancelled the team’s trademark registration, calling its nickname “disparaging to Native Americans.” While the ruling puts a bit of a squeeze on the Redskins’ bottom line—the Redskins and the NFL are […]

Vin Scully is one of the greatest communicators who ever lived. In that spirit, on the occasion of the 19th no-hitter he’s announced (the first was in 1952) we collected a few of his best quotes.

GIFs were introduced by CompuServe way back in 1987, and as Internet connection speeds have improved over the years the image format has gained widespread popularity as a portable way to share animations on the web.

Here’s how one nonprofit organization was able to take advantage of a media placement on a popular national television show to connect with new audiences.

Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week.

Our Water Cooler item the other day regarding some of the words to avoid in press releases generated instant feedback. However, a few communications professionals asked us to flip the notion, and offer some words that will get journalists to read your press releases rather than delete them.

Sure, creating killer content is essential for communicators looking to boost their brand’s awareness via Google. But there are nuances for how to shape the content so it caters to Google’s algorithm and generates better rankings.

After Delta tweeted congratulating the U.S. men’s national soccer team on their win over Ghana on Monday night, negative feedback starting rolling in almost immediately.

Do you use the term “solutions” in your press releases? Be honest. It’s one of those words that seem to describe almost anything. It’s also a crutch that can cost PR pros and communicators dearly when trying to get their media pitches into the right hands.