Archive: January 2013

The number of U.S. shoppers who expect they will "never go back" to their pre-recession purchasing habits is declining.

PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.

Now that your personal New Year’s Resolutions are sealed, it’s time to think about what sort of impact you plan to make this year for your company, your stakeholders and, just as importantly, for yourself. To help, I’ve compiled 13 action items, …

90% of those aged 18 to 30 check their smartphones before stepping out of bed each morning.

What makes for good content marketing? You can start with creating content that’s engaging.

â–¶ U.S. Consumers Could Resume Old Spending Habits: More than 30% of U.S. shoppers expect they will “never go back” to their purchasing habits from before the financial crisis, but this figure is declining, according… Continued

Trevor Hale, director of corporate communications for Ford Asia Pacific and Africa provides insights into managing PR internationally.

1. Close to half of American adults own a smartphone in 2012, up from 35% a year earlier. (p. 1) 2. To get closer to the C-suite, PR pros should consider taking “Massive open online… Continued

Feeling left out as a communicator? Quit whining and start earning that seat at the table.

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.