Archive: January 2013

Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.

With reports that Armstrong might issue a confession to doping during his cycling career, should he practice Crisis PR 101 and apologize, or has his apology "statute of limitations" run out?

When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.

With consumers eager to interact with socially responsible companies, it’s fitting that PR News will honor best-in-class CSR campaigns and the people behind them on February 11 in Washington, D.C.

After buying the car sharing company for $500 million, Avis communicators will play a big role in taking the Zipcar brand to the next level.

Press releases and banner ads are being replaced as outreach vehicles by content marketing, says Salesforce.com’s Jennifer Burnham.

The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.

As we enter 2013, and all the potential change that this year could bring for business, here are tips to remember if and when you must relay difficult news to important audiences.

Access Intelligence’s growing PR News Group adds journalist Matthew Schwartz to its editorial team

The Jets didn’t display much on the field this year, but they provided a few choice lessons on bad PR.