Archive: July 2012

1. The 11 major Olympic sponsors paid a combined $1 billion to use the Olympic seal. 2. The two top green concerns of teens are deforestation and possible water shortages.  3. Social media is enabling… Continued

Teen interest in the environment is greater than ever—as good a reason as any for CSR communicators to tap this promising demographic.

Teen interest in the environment is greater than ever—as good a reason as any for CSR communicators to tap this promising demographic.

Recovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began.

Recovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began.

To mark its 100th anniversary, IBM’s Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates.

Journalists sometimes misquote spokespeople or misrepresent a brand. The question for PR pros: What are you going to do about it?

Journalists sometimes misquote spokespeople or misrepresent a brand. The question for PR pros: What are you going to do about it?

Disgruntled Olympics viewers took to Twitter to complain about NBC’s broadcasts, and an NBC’s own exec producer for the games led the response.

Disgruntled Olympics viewers took to Twitter to complain about NBC’s broadcasts, and an NBC’s own exec producer for the games led the response.