Archive: July 2012

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.

The finalists for the 2012 WOW! Award—an annual highlight of PR News’ 2012 Platinum PR Awards—prove that unusual and daring ideas are not the exclusive province of Olympics Opening Ceremony impresarios.

The finalists for the 2012 WOW! Award—an annual highlight of PR News’ 2012 Platinum PR Awards—prove that unusual and daring ideas are not the exclusive province of Olympics Opening Ceremony impresarios.

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

The ability to provide meaningful metrics on these three important PR components might just punch your ticket to the C-suite.

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.

â–¶ Social Media Proves Efficient Among Academics: In a study of MBA programs at schools across the U.S., two out of three social media managers and admissions officers say that social media outreach was more… Continued

â–¶ Social Media Proves Efficient Among Academics: In a study of MBA programs at schools across the U.S., two out of three social media managers and admissions officers say that social media outreach was more… Continued