Archive: July 2012

Don’t get bogged down with tying social media measurement to traditional PR metrics—use social data to move your audiences from engagement to action, says SkySEO’s Dawn Allcot.

Don’t get bogged down with tying social media measurement to traditional PR metrics—use social data to move your audiences from engagement to action, says SkySEO’s Dawn Allcot.

The restaurant chain was already mired in controversy with its stance against gay marriage. Now it’s been accused of creating a fake Facebook account to defend itself online.

The restaurant chain was already mired in controversy with its stance against gay marriage. Now it’s been accused of creating a fake Facebook account to defend itself online.

The video-sharing site is on the verge of prompting users to display their real names when commenting.

The video-sharing site is on the verge of prompting users to display their real names when commenting.

Burson-Marsteller’s Global Social Media Check-Up shows that since 2011 the average number of followers per corporate Twitter account has nearly tripled.

Burson-Marsteller’s Global Social Media Check-Up shows that since 2011 the average number of followers per corporate Twitter account has nearly tripled.

In advance of PR News’ Big 3 Conference, Dave Thomas Foundation for Adoption’s Staci Perkins shares tips on integrating Pinterest into your digital arsenal.

In advance of PR News’ Big 3 Conference, Dave Thomas Foundation for Adoption’s Staci Perkins shares tips on integrating Pinterest into your digital arsenal.