Subscription Content Seven Things You Will Learn in This Week’s Issue of PR News 07/30/2012 By PR News 1. The 11 major Olympic sponsors paid a combined $1 billion to use the Olympic seal. 2. The two top green concerns of teens are deforestation and possible water shortages. 3. Social media is enabling university admissions officers to save significantly on traditional outreach to students. 4. Corporate reputation strategies vary depending on whether firms are a “house of brands” or a “branded house.” 5. IBM’s Celebration of Service engaged its 400,000+ employees in give-back activities around the globe. 6. The Olympic Athlete’s Hub lets fans sign up to receive posts from their favorite athletes. 7. Detailing shifts in attitudes and behaviors after a media interview or an event will enhance your measurement program. To continue reading this article, please log in or become a PR News subscriber. PR News Exclusive Content Subscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This content is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; firstname.lastname@example.org.