First Apple, Susan G. Komen and Rush Limbaugh felt the heat of online activists. Now it’s the Sanford Police Department’s turn.
Archive: March 2012
Police Chief Steps Down, as Trayvon Martin Petition Builds Steam
March 22nd, 2012 by Steve GoldsteinGamification Communications: When Game Playing is Good PR
March 22nd, 2012 by Scott Van CampCapitalize on the growth of online gaming with these three tips from Next-POV CEO Steve Brenner.
Twitter Turns Six
March 21st, 2012 by Sahil PatelTwitter may just be entering kindergarten, but the social platform already has proven its worth to the world, and expanded its Promoted Tweets offering on mobile.
Year-to-Year Trend Data, Stakeholder Outreach Critical to Effective Reputation Measurement
March 21st, 2012 by Regina D'AlesioIn advance of PR News’ April 18 PR Measurement Conference in Washington DC, Spectra Energy’s Andrea Grover provides tips on measuring brand reputation – online and off.
Digital/Social Platforms Power The Hunger Games
March 21st, 2012 by Scott Van CampBolstered by strong Facebook and Twitter presences, The Hunger Games, set for release on Friday, is also the cornerstone of an ambitious Oxfam effort to fight hunger.
Biz Bloggers to CEOs: It’s All About R-E-S-P-E-C-T
March 21st, 2012 by PRNEWSCEOs lack comprehension of the blogosphere’s power and influence, bloggers say.
Earth Day an Annual Reminder of CSR Authenticity and Transparency
March 21st, 2012 by Scott Van CampEarth Day may include composting and dumpster diving, but it’s also become a day to introduce strategic CSR messages.
4 Ways to Make Employee Engagement a Laughing Matter
March 20th, 2012 by Steve CodyPeppercom managing partner and part-time stand-up comic Steve Cody recommends incorporating humor into your organization’s DNA.
Deft Handling of ‘Kony’ Criticism Gets Upstaged
March 20th, 2012 by Scott Van Camp"Kony 2012" filmmaker Jason Russell’s public romp in a San Diego neighborhood gets unwanted attention for Invisible Children.
As ‘Cheating’ Ad Makes the Rounds, Reebok Remains Mute
March 20th, 2012 by Steve GoldsteinReebok is under fire for an ad campaign telling men to cheat on their girlfriends instead of their workout regimen, but no one knows for sure if the campaign itself is authentic.