Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.
Archive: December 2011
Social Media Policy a Must-Have in 2012
December 15th, 2011 by Matthew DeffebachHaynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.
PR News Q&A With Pitney Bowes’ Matthew Broder: Twitter as an Ideal Point of Connection Between You and Your B2B Customers
December 15th, 2011 by PRNEWSPitney Bowes’ VP of corporate communications discusses how he uses Twitter to build community and engage key stakeholders.
PR News Q&A With Pitney Bowes’ Matthew Broder: Twitter as an Ideal Point of Connection Between You and Your B2B Customers
December 15th, 2011 by PRNEWSPitney Bowes’ VP of corporate communications discusses how he uses Twitter to build community and engage key stakeholders.
Chuck E. Cheese’s Tells the Kids to Lay Off the Heavy Machinery
December 14th, 2011 by PRNEWSBecause of an internal communications snafu, some of the popular restaurant chain’s franchises have been breaking child labor laws.
Avon’s PR Staff on Call During CEO Transition Period
December 14th, 2011 by PRNEWSAvon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process.
Content Spend Considerable in 2011—More in 2012
December 14th, 2011 by PRNEWSSocial media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012.
Lowe’s Backs Away From One Controversy, Stumbles Into Another
December 13th, 2011 by PRNEWSAfter pulling its ads from the TLC show All-American Muslim, Lowe’s gains the praise of a conservative group while getting more than an earful from others.
Use Storytelling Skills to Transform Your Web Content
December 13th, 2011 by Stephen TerlizziTanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience.
Taking a Swipe at Sweepstakes: Five Legal Issues You Must Know
December 13th, 2011 by PRNEWSDavis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks.