Archive: December 2011

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

â–¶ Moms Look to Social Media for Engagement: Moms today believe social media marketing impacts their retail purchasing, according to the results of a study executed by Fleishman-Hillard in partnership with ModernMom.com. Most moms surveyed… Continued

The ability to home in on specific groups of users makes social media advertising an enticing way to improve engagement.

1. PR pros have seen clicks on social media ads cost as little as 25 cents.  2. eMarketer estimates Facebook’s ad revenue to be about $4.27 billion in 2011.  3. According to the PR News… Continued

To achieve maximum buzz around the launch of its first "eforea: spa at Hilton," the communications team concealed as many details as possible leading up to the official announcement. Mini spa treatments for journalists didn’t hurt, either.

It’s the top communicator’s job to make sure a CEO doesn’t fall prey to the machinations of a "trusted" lieutenant.

It’s the top communicator’s job to make sure a CEO doesn’t fall prey to the machinations of a "trusted" lieutenant.

Sandra Fathi, president of Affect, offers tips on what not to do when using Twitter to communicate with media professionals.

Kmart has enjoyed great—and free—press this holiday season from widespread acts by Good Samaritans helping to pay off other shoppers’ layaway debts, AP reports.

The highly anticipated new feature offers compatibility with third-party applications, opening the door for more direct, and indirect, audience engagement.