Archive: December 2011

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, PepsiCo digital engagement manager Joshua Nafman discusses the opportunities for brands to connect with their stakeholders on Google+.

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, PepsiCo digital engagement manager Joshua Nafman discusses the opportunities for brands to connect with their stakeholders on Google+.

Imprimis PR CEO Aman Gupta discusses and prescribes actions to combat four sly media tactics often used during an organizational crisis.

Event PR is alive and well, as meeting suppliers are projecting an increase in events and meetings in 2012.

When Candlestick Park went dark in front of a national TV audience, energy utility PG&E quickly worked to spread information among many channels.

Looking to create a one-stop digital shop for inquiring media? Covalent Logic’s Stafford Kendall provides four ways to make your organization’s media center pop.

The Internet service’s offering of free WiFi in U.S. airports during the holiday season is building the kind of goodwill that pure marketing can’t deliver.

Moms look to social media to participate in dialogues with brands, give feedback and get inside information.

Few PR professionals earned substantial salary increases last year, with nearly 30% surveyed by PR News receiving no increase at all.

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.